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Epic Rides
April 2, 2013

Todd Sadow, President, Epic Rides
TSadow@epicrides.com / 520-623-1584 o
Laura Kindregan, Go Ahead PR
Laura@goaheadpr.com / 303-817-5216

--- For Immediate Release ---

SHO-AIR International Partners to Increase
Pro Cash Purse to $40,000

Support For Whiskey Off-Road Continues to Grow

(Tucson, Ariz.) April 2, 2013 - SHO-AIR International, a global transportation and asset management company specializing in the transport of Tradeshow and Event Material is proud to come on board as a "Pro Cash Increase" sponsor for the 2013 Whiskey Off-Road endurance mountain bike event and community concert.

SHO-AIR's involvement is a welcomed partnership to expose other corporations to the possibilities within the mountain bike industry and the benefits the Epic Rides Off-Road Series event platform brings to brand strategy and awareness.

"This cash sponsorship increase raises the bar for mountain biking in America and offers financial validation to the pro categories' commitment to training, racing and representing the mountain bike industry. We are thrilled SHO-AIR shares in our vision," responds Todd Sadow, President of Epic Rides.

Celebrating its tenth annual, and now one of the most attended mountain bike events in North America, The Whiskey Off-Road continues to draw industry and non-industry attention. Sadow looks forward to not only expanding the appeal of the Whiskey Off-Road as a family-friendly community event that draws upwards of 8,000 total mountain bike event and concert attendees, but also as a spectacle of professional sport on an international level and an event model able to be replicated in other similar communities starting with Grand Junction, CO this Labor Day Weekend.

Just three years into the Whiskey Off-Road Pro Category, through cooperation with sponsors and community Epic Rides has doubled the cash purse from $20,000 to $40,000. The enhanced cash purse distribution, now paying 12 deep in both the men's and women's categories, can be seen on the Whiskey Off-Road webpages.

"We are excited to support a premiere event like the Whiskey Off-Road," said SHO-AIR International President R. Scott Tedro. "To bolster the already robust Pro Purse by adding an additional $5,000 to be divided equally among the men and women's field is money well spent for us."

The 2013 Whiskey Off-Road will take place Friday, April 26 through Sunday, April 28, featuring three days of nonstop entertainment from live music on the courthouse lawn to family friendly events and activities happening right on Whiskey Row. Mountain bikes will be the vehicle of choice all weekend, with a Pro-level fat tire Criterium and a beginner level "15 proof" fun ride (one proof = one mile) on Friday evening along with a industry vendor and tech expo. Saturday is packed with action from sunup to sundown and beyond, featuring the 25 and 50 proof distances amidst a crowd of more than 10,000 cheering spectators. Sunday the Pro male and female main events roll out of town with a shotgun blast in a dash for the largest one- day cash purse in mountain biking.

Established 1985, Sho-Air International has proudly operated as a transportation and asset management company specializing in the transport of Tradeshow and Event Material. The professionals of Sho-Air International are logistics experts. With an unbeaten delivery track record, around-the-clock availability, a worldwide network and special services to meet all your event and asset management needs. As a premier and diversified forwarder, Sho-Air is uniquely capable of creating and executing a complete and customized package of services specific needs. We understand there is a lot at stake for our clients Events. Visit SHO-AIR online at www.shoair.com.

Founded in 1999, Epic Rides has become world famous for producing events that celebrate the many positive aspects of mountain biking. Events such as the 24 Hours in the Old Pueblo p/b Tucson Medical Center, Grand Junction Off-Road p/b U.S. Bank, Tour of the White Mountains and the Whiskey Off-Road are popular with participants because they offer challenging, fun riding and emphasize the joy and camaraderie inherent in the sport.

For complete event information, photos, an event sponsor list, and a breakout of the cash purse, visit epicrides.com.

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Upcoming Events
Tour of the White Mountains
April 26-28, 2013
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Aug 30 - Sept 1, 2013
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Tour of the White Mountains
Oct 5, 2013
Show Low, AZ
24 Hours in the Old Pueblo
February 14-16, 2014
Tucson, AZ
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